Kitty Café is a cat re-homing café. Their mission is to make sure that every kitty, regardless of the finds a loving home and has a long and healthy life! Kitty Cafe uses platform to help rehome cats in the community and at local rescue centres. They also manage a rescue site which feature more of my illustrations.
Kitty Cafe’s expansion meant that a mis-match brand and interior scheme needed to become more aligned to help them grow. The previously beige logo was replaced with a full rebrand that was bright and fun. I created the visual brand, merchandise and illustrations. The brand was rolled out through all cafes and the website too. The website designed by Isaac Powell and developed by Oliver Chenery.
Cats everywhere, world of cats and cuteness were all themes for merchandise. The main points were carried on from the existing language: Cute cats, good food, happy people and happy cats.
All profits go back in to the cafe and caring for the cats ready for rehoming. Here’s Autumn helping us pick her favourite designs for some of the merchandise.
Each location has it’s own little twist to the logo and merchandise so you can collect something different at each location.