I was asked by Fat Free to develop illustrations based on storyboards the had developed in a loose line style as well as some expressive hand drawn type elements.
Brief from Fat Free: YouTube is riddled with adverts gasping and lashing for your attention, sounds and sights that are riddled with attention-grabbing, try-hard creative. What if we just made ads that felt like dropping into a conversation instead? Give the viewers a glimpse into the media checks offering not because we tricked them, but because the content was actually nice to hang out with. Voices that felt like a friend, not a brand. Those that shout loudest usually have the most to hide, so let's not shout, let's tell.
You can see all 8 videos on the medichecks youtube channel here
Credits
CREATIVE DIRECTOR - Neil Rostance
ANIMATION - Frank Mansfield & Neil Rostance
ILLUSTRATION - Jess Bright
SOUND DESIGN - James Rogers
EXECUTIVE PRODUCER - Kate Rostance