NLM Branding
Nick was looking for a brand refresh for his marketing business which helps a range of businesses, real estate agents and service industries with all their marketing needs. I helped develop a full visual identity package including the main logo, variants of the logo depending on usage and a visual library of assets for Nick to use and help develop his brand across all platforms.
Nick's main brand values are connecting businesses with long lasting marketing solutions, providing them focus on their goals, building plans for great marketing and finally grow to boost businesses and sales.
I created an icon set for the brand values which can be used as icons, in badges as well as making a pattern of building blocks to show all the elements working together showing Nick's process.
After the initial brand handover Nick developed his website based on some overview designs I provided. After a few months he was ready for me to develop some website header illustrations to reflect each sector/service he offered. Here's a selection of those which provides a unified extension to the core branding.
